Why the staff page is the fastest-ageing page on a practice website
A staff page lists people, and people's circumstances change on their own timetable. Someone qualifies, someone moves practice, someone takes a career break, someone retires. Each of those events changes what the register says about them, but nothing about the website forces a matching change to happen at the same time.
What actually goes out of date
The two things most likely to drift are a registration number that no longer belongs to the person named beside it, and a job title or description that no longer matches how the relevant register describes that person. Both can happen quietly: the page still reads fine, the layout hasn't changed, and nobody looking at it would notice anything wrong.
This is different from most other pages on a practice site. A fee schedule goes out of date on a schedule you set. A staff page goes out of date on a schedule set by other people's careers, which is why it tends to be the page nobody remembers to check.
Why nobody notices in time
Updating a website is rarely part of onboarding or an exit process. A new clinician's registration number gets added when someone thinks of it, and a departing clinician's entry gets removed the same way, if at all. There is no natural trigger that says "the website needs attention today", so the gap between the change happening and the page catching up can run for a long time without anyone deciding that it should.
The About and Contact pages sit further from this problem, because they describe the practice. The staff page is the one built entirely from facts about people, which is exactly what keeps moving.
What the register says about how someone may be described
Every regulator that oversees a practice keeps a public register, and that register is specific about the words a person is allowed to use to describe themselves as well as their registration number. The General Dental Council (GDC) register shows whether someone is registered as a dentist or as a dental care professional, and whether they hold a place on a specialist list. The General Medical Council (GMC) register shows a doctor's registration status and any specialty registration. The Royal College of Veterinary Surgeons (RCVS) register shows who is currently registered to practise as a veterinary surgeon or veterinary nurse. The Health and Care Professions Council (HCPC) register covers protected titles such as physiotherapist. The General Optical Council (GOC) register covers optometrists and dispensing opticians. The Solicitors Regulation Authority (SRA) records whether a solicitor holds a current practising certificate.
What the register actually governs
The register is not just a list of names. It records a person's title, registration number and current status, and for some professions it also records whether that person sits on a specialist list. A website that gives someone a title their register entry does not support, such as calling a dental care professional a dentist, or naming someone as a specialist when the specialist list does not carry their name, is describing that person differently from their own register.
What a mismatch looks like from the outside
A patient or client who checks a professional's registration number, whether by looking it up on the website or searching the register directly, is checking against the register's own wording. Where the two differ, the register is the record that governs how that person may be described, regardless of what the website currently says. This applies to a title, a registration number and any specialist claim alike.
The parts of a page a regulator can actually reach are set out on The parts of a practice website a regulator can actually reach, and the routine for keeping a staff page in step with the register is covered separately on this page.
The routine for updating the staff page
A short sequence to run each time someone joins the practice, leaves it, or changes registration status.
-
Check the register before editing the page
Look the person up on their profession's public register.
-
Match the name and registration number exactly
The spelling of the name and the registration number on the page should match the register entry character for character.
-
Remove a leaver on the day they leave
A registration number left on the page after someone has gone no longer matches an entry on the register.
-
Update the description if registration status has changed
A change from provisional to full registration, or a change in title a person may use, should be reflected in how the page describes them.
-
Record the date the page was checked
A note of when each entry was last checked against the register makes it possible to tell how old the page is without re-checking every name.
-
Note who made the change and why
A short record, such as a name added on joining or removed on leaving, is enough to explain the page's history if anyone asks later.
This covers the staff page itself. What each register requires the wording to say is a separate question, and the register concerned is the one to check first.